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Friday, 30 March 2012

Quaker Oats man loses his double chin - did CCHR Canada aribrush FIDDAMAN

The Quaker Oats man featured on the boxes of the popular oatmeal shed five pounds and is sporting a more youthful look in the brand's new logo to highlight its healthy products.

PepsiCo Inc, owner of the cereal company, also decided to give the jolly-faced character a haircut and broader shoulders so consumers can associate the image with 'energy and healthy choices.'

The makeover for the rosy-cheeked man known as 'Larry' is part of a direction to make the 134-year-old brand 'fresh and innovative.'

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