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Monday, 22 August 2011

LUNDBECK es citalopram the most prescribed branded antidepressant in the world - now

Launch of Lexapro commenced in Japan


* Lexapro(®) - the most prescribed branded antidepressant in the world - now

also available to Japanese patients

* Clinical phase III studies in Japan have confirmed the positive efficacy and

tolerability profile of Lexapro(®)

* Lexapro(®) in Japan will contribute to Lundbeck's financial performance from

2012



H. Lundbeck A/S today announced that its partners Mochida Pharmaceutical Co.,

Ltd. (Mochida) and Mitsubishi Tanabe Pharma Corporation (MTPC) have launched

Lexapro(®) 10mg (escitalopram) in Japan, for which Mochida obtained the

marketing approval following the NHI (National Health Insurance) Drug Price

listing.



"It is a milestone in our global expansion strategy that Lexapro(®) is now

available in Japan following a fast regulatory process," says Lundbeck Senior

Vice President Ole Chrintz, International Markets. He continues: "We are pleased

that Lexapro(®) will now also contribute to improving quality of life for

patients in Japan diagnosed with depression."



Lexapro(®) has been very well-received by the patients and doctors for the

treatment of depression in many countries, and is currently the most prescribed

branded anti-depressant in the World.



Mochida and MTPC estimate sales of Lexapro(®) amounting to JPY 3 billion (DKK

~0.2 billion) for the first year following the launch and JPY 33.8 billion (DKK

~2.3 billion) in its peak year 6 years later.





For reference:



Brand Name: Lexapro(®) 10mg



Generic name: Escitalopram oxalate



Ingredients and Contents: 12.77mg escitalopram oxalate per tablet (10mg

escitalopram per tablet)



Indication: Depression and depressive symptoms



Dosage and Administration: Usually, to adults, 10mg of escitalopram is orally

administered once daily after meal in the evening. The dosage may be adjusted

according to the patient's age and symptoms; however, the daily dose should not

be increased over 20mg.



Package: 28,100,140,500 tablets (PTP), 500 tablets (Bottle)



NHI Drug Price: JPY 212.00 per tablet



Date of Approval: April 22, 2011



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